Imagine, its 1972, and a group of 20 or so friends are searching for a common project that will provide both work and a certain way of life. The group decides to purchase an old mill that has fallen into ruins. They renovate the mill bit by bit so that their families can move in and live there together as a commune. The adventure begins with screen printing and craft items (lamps, jewellery, decorative items . . . )
Two products changed the course of Moulin Roty. Firstly, a small car made of wood, foam and fabric which proves an enormous success at the different trade shows and markets where it is shown.
Secondly, ‘la douillette’, a soft rag doll, which seduces everyone by its originality. An order for 1500 small cars propels the Moulin Roty Workshop onto the toy and nursery markets. Moulin Roty go on to launch an entire collection derived from the small fabric car. The fabric rocking toys are launched in 1975 and prove to be a huge success…
Moulin Roty becomes a cooperative
To ensure the development and the durability of the company, the founding members adopt the status of a cooperative. Even today, this status allows us to conserve the founding values of the brand : solidarity, sharing and respect.
A fire destroyed the entire workshop leaving nothing in its wake. The designs, stock, files and machines were completely lost. Moulin Roty moved to Nort sur Erdre, 15 kilometres away and decided to begin from scratch. This new start also gave added importance to the design and sales aspects of the company. The latter kept its status as a cooperative but became a public limited company (SA) in 1991.
‘Yesterday’s toys for today’s children’ : a new concept sees the day – toys inspired by the past that are updated to today’s tastes. A range aimed at teaching toddlers the toys and games of the past and for parents or grand-parents to re-connect with objects that were once part of their childhood.
Today, Moulin Roty represents 40 years of dreams and softness. A multitude of characters and stories have punctuated the years. Moulin Roty is also 75 people across the world of which 37 are associates-employees based in Nort sur Erdre. In 2010, Moulin Roty achieved two figure growth. Moulin Roty offers more than 800 references and each year, 1.5 million products leave the company for destinations both near and far : France, neighbouring countries, the USA, Japan, Australia . . . Our comforters cross oceans and are sold throughout the world.